Global & International Business Contexts Essay Example | Topics and Well Written Essays - 2250 words - 1

Global & International Business Contexts - Essay Example This is mainly because of drinking habits in non-traditional regions, growing culture of cafes and increasing share of instant coffee (Surana 2009). Discussing in detail the coffee market of India, the change in trend towards coffee is mainly due to two reasons, firstly, the entrance of multinational firms which bought the concept of instant coffee that is rising day by day. Secondly, the espresso culture which is encouraging coffee parlours to open up for consumers to choose variety of coffee from there, at the same time providing opportunity to meet people and relax (Sreenivasan 1999). These parlours are targeting the people between the age group of 15-29. This identify that the main target market for these coffee houses is youth which is the major population of India therefore the market is huge and the leader can gain a lot out of it. According to the research, 72% of customer or target market is students or young professional who have enough disposable income to spend on. Another target area for these coffee houses is the young people working in call centers due to which a lot of these cafes are located near call centers and big companies offices (Choudhury 2007). The coffee provided in a unique environment contributes 7% to the total consumption industry and is expected to grow at half percent (Shenoy 2005). Retail cafà ©s are now multi-crore industry and has a huge potential of growth locally and internationally (The Indian Institute Of Planning And Management 2006). Currently, there are few key players in the industry: Barista, Cafà © Coffee Day, Costa Coffee, Coffee World, Coffee Bean & Tea Leaf (CBTL) and Qwicky. Among them the top two are Barista and Cafà © coffee day who have captured the major share in the market. The country is moving towards a stable and conducive political environment as a reduction is seen in internal turmoil due to political influences and moreover, the political parties have shown positive response towards

Globalization is a Good Thing Essay Example | Topics and Well Written Essays - 2500 words

Globalization is a Good Thing - Essay Example It is evidently clear from the discussion that globalization has had a long history, with some scholars believing that it has spanned millennia but this form of globalization has come to be surpassed by that which is taking place in the current world. Globalization, as it is today, is mainly based on the idea of free trade and the fact that people from all over the world have come to depend on one another to acquire commodities for their daily use. Thus, one would suggest that while globalization has enabled the development of positive relations between people of different cultures, it has also had some negative impacts as well. Globalization has led to the increase of understanding between peoples from different cultures and backgrounds and this has ensured that individuals, who in previous years could not interact peacefully, can now do so without any prejudice and stereotypes. The interaction between people from different cultures has taken place mainly because of the fact that th ere have developed new forms of technology such as social networks. The latter form of technology has enabled the interaction of individuals from all over the world and has made it possible for individuals of diverse cultural backgrounds, who have not met face to face, to become friends. This has ensured that a situation has developed where these individuals have come to understand each other and found out the reasons behind each other’s cultural practices, hence greater understanding. The cultural understanding that has developed has also led to the creation of greater conditions to enable world peace and it is for this reason that not only governments but also individuals have taken the initiative to work towards the achievement of lasting global peace.